WWW 2025 论文列表

ACM Web Conference

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409篇论文

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  • Oral
    15537.9%
  • Poster
    25462.1%

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Exposing Cross-Platform Coordinated Inauthentic Activity in the Run-Up to the 2024 U.S. Election

Federico Cinus, Marco Minici, Luca Luceri, Emilio Ferrara

展开摘要

Coordinated information operations remain a persistent challenge on social media, despite platform efforts to curb them. While previous research has primarily focused on identifying these operations within individual platforms, this study shows that coordination frequently transcends platform boundaries. Leveraging newly collected data of online conversations related to the 2024 U.S. Election across $\mathbb{X}$ (formerly Twitter), Facebook, and Telegram, we construct similarity networks to detect coordinated communities exhibiting suspiciously similar sharing behaviors within and across platforms. Introducing an advanced coordination detection model, we reveal evidence of potential foreign interference, with Russian-affiliated media being systematically promoted across Telegram and $\mathbb{X}$. Our analysis also uncovers substantial intra- and cross-platform coordinated inauthentic activity, driving the spread of highly partisan, low-credibility, and conspiratorial content. These findings highlight the urgent need for regulatory measures that extend beyond individual platforms to effectively address the growing challenge of cross-platform coordinated influence campaigns.

Oral
Serial Scammers and Attack of the Clones: How Scammers Coordinate Multiple Rug Pulls on Decentralized Exchanges

Phuong Duy Huynh, Son Hoang Dau, Nicholas Huppert, Joshua Cervenjak, Hoonie Sun, Hong Yen Tran, Xiaodong Li, Emanuele Viterbo

展开摘要

We explored in this work the ubiquitous phenomenon of serial scammers, who deploy thousands of addresses to conduct a series of similar Rug Pulls on popular decentralized exchanges (DEXs). We first constructed a list of about 163,000 scammer addresses behind all 1-day Rug Pulls on the two most popular DEXs, Uniswap (Ethereum) and Pancakeswap (BSC), and identified many distinctive scam patterns including star-shaped, chain-shaped and majority-flow scam clusters. We then proposed an algorithm to build a complete scam network from given scammer addresses, which consists of not only scammer addresses but also supporting addresses including depositors, withdrawers, transferrers, coordinators, and most importantly, wash traders. We note that profit estimations in existing works on Rug Pulls failed to capture the cost of wash trading, leading to inflated figures. Knowing who the wash traders are, we established a more accurate estimate for the true profit of individual scam pools as well as of the entire (serial) scam network by taking into account the wash-trading expenses.

Oral
Causal Modeling of Climate Activism on Reddit

Jacopo Lenti, Luca Maria Aiello, Corrado Monti, Gianmarco De Francisci Morales

展开摘要

Climate activism is crucial in stimulating collective societal and behavioral change towards sustainable practices through political pressure. Although multiple factors contribute to the participation in activism, their complex relationships and the scarcity of data on their interactions have restricted most prior research to studying them in isolation, thus preventing the development of a quantitative, causal understanding of why people approach activism. In this work, we develop a comprehensive causal model of how and why Reddit users engage with activist communities driving mass climate protests (mainly the 2019 Earth Strike, Fridays for Future, and Extinction Rebellion). Our framework, based on Stochastic Variational Inference applied to Bayesian Networks, learns the causal pathways over multiple time periods. Distinct from previous studies, our approach uses large-scale and fine-grained longitudinal data (2016 to 2022) to jointly model the roles of sociodemographic makeup, experience of extreme weather events, exposure to climate-related news, and social influence through online interactions. We find that among users interested in climate change, participation in online activist communities is indeed influenced by direct interactions with activists and largely by recent exposure to media coverage of climate protests. Among people aware of climate change, left-leaning people from lower socioeconomic backgrounds are particularly represented in online activist groups. Our findings offer empirical validation for theories of media influence and critical mass, and lay the foundations to inform interventions and future studies to foster public participation in collective action.

Oral
AURO: Reinforcement Learning for Adaptive User Retention Optimization in Recommender Systems

Zhenghai Xue, Qingpeng Cai, Bin Yang, Lantao Hu, Peng Jiang, Kun Gai, Bo An

展开摘要

The field of Reinforcement Learning (RL) has garnered increasing attention for its ability of optimizing user retention in recommender systems. A primary obstacle in this optimization process is the environment non-stationarity stemming from the continual and complex evolution of user behavior patterns over time, such as variations in interaction rates and retention propensities. These changes pose significant challenges to existing RL algorithms for recommendations, leading to issues with dynamics and reward distribution shifts. This paper introduces a novel approach called Adaptive User Retention Optimization (AURO) to address this challenge. To navigate the recommendation policy in non-stationary environments, AURO introduces an state abstraction module in the policy network. The module is trained with a new value-based loss function, aligning its output with the estimated performance of the current policy. As the policy performance of RL is sensitive to environment drifts, the loss function enables the state abstraction to be reflective of environment changes and notify the recommendation policy to adapt accordingly. Additionally, the non-stationarity of the environment introduces the problem of implicit cold start, where the recommendation policy continuously interacts with users displaying novel behavior patterns. AURO encourages exploration guarded by performance-based rejection sampling to maintain a stable recommendation quality in the cost-sensitive online environment. Extensive empirical analysis are conducted in a user retention simulator, the MovieLens dataset, and a live short-video recommendation platform, demonstrating AURO's superior performance against all evaluated baseline algorithms.

Oral
Query Design for Crowdsourced Clustering: Effect of Cognitive Overload and Contextual Bias

Yi Chen, Ramya Korlakai Vinayak

展开摘要

Crowdsourced clustering leverages human input to group items into clusters. The design of tasks for crowdworkers, specifically the number of items presented per query, impacts answer quality and cognitive load. This work investigates the trade-off between query size and answer accuracy, revealing diminishing returns beyond 4-5 items per query. Crucially, we identify contextual bias in crowdworker responses – the likelihood of grouping items depends not only on their similarity but also on the other items present in the query. This structured noise contradicts assumptions made in existing noise models. Our findings underscore the need for more nuanced noise models that account for the complex interplay between items and query context in crowdsourced clustering tasks.

Oral
D2K: Turning Historical Data into Retrievable Knowledge for Recommender Systems

Jiarui Qin, Weiwen Liu, Weinan Zhang, Yong Yu

展开摘要

A vast amount of user behavior data is constantly accumulating on today's large recommendation platforms, recording users' various interests and tastes. Preserving knowledge from the old data while new data continually arrives is a vital problem for recommender systems. Existing approaches generally seek to save the knowledge implicitly in the model parameters. However, such a parameter-centric approach lacks scalability and flexibility---the capacity is hard to scale, and the knowledge is inflexible to utilize. Hence, in this work, we propose a framework that turns massive user behavior data to retrievable knowledge (D2K). It is a data-centric approach that is model-agnostic and easy to scale up. Different from only storing unary knowledge such as the user-side or item-side information, D2K propose to store ternary knowledge for recommendation, which is determined by the complete recommendation factors---user, item, and context. The knowledge retrieved by target samples can be directly used to enhance the performance of any recommendation algorithms. Specifically, we introduce a Transformer-based knowledge encoder to transform the old data into knowledge with the user-item-context cross features. A personalized knowledge adaptation unit is devised to effectively exploit the information from the knowledge base by adapting the retrieved knowledge to the target samples. Extensive experiments on two public datasets show that D2K significantly outperforms existing baselines and is compatible with a major collection of recommendation algorithms.

Oral
Spherical Embeddings for Atomic Relation Projection Reaching Complex Logical Query Answering

Chau Nguyen, Tim French, Michael Stewart, Melinda Hodkiewicz, Wei Liu

展开摘要

Projecting knowledge graph queries into an embedding space using geometric models (points, boxes and spheres) can help to answer queries for large incomplete knowledge graphs. In this work, we propose a symbolic learning-free approach using fuzzy logic to address the shape-closure problem that restricted geometric-based embedding models to only a few shapes (e.g. ConE) for answering complex logical queries. The use of symbolic approach facilitates non-closure geometric models (e.g. point, box) to handle logical operators (including negation). This enabled our newly proposed spherical embeddings (SpherE) in this work to use a polar coordinate system to effectively represent hierarchical relation. Results show that the SpherE model can answer existential positive first-order logic and negation queries. We show that SpherE significantly outperforms the point and box embeddings approaches while generating semantically meaningful hierarchy-aware embeddings.

Oral
Coreness Maximization through Budget-Limited Edge Insertion

Xiaowei Lv, Xiaojia Xu, Yongcai Wang, Haoyu Liu, Deying Li

展开摘要

The Budget Limited Coreness Maximization (BLCM) problem aims to enhance average user engagement by activating a limited number of connections, i.e., inserting up to b edges to maximize the coreness gain of all vertices in a graph. Due to the cascading feature, we prove the BLCM is NP-hard, APX-hard, and not submodular, meaning greedy sequential edge insertion fails to deliver satisfactory results. As a result, solving BLCM requires combinatorial edge insertion and must face the combinatorial exploration difficulty. This paper proposes the first effective and polynomial-time approach to BLCM. It embeds local combinatorial optimization into global greedy search to boost the benefits of combinatorial optimization while restricting its complexity. Specifically, we propose efficient methods to evaluate the cascaded coreness improvements of two local combinatorial strategies, i.e., when a leader or a group of nodes increase their coreness values via local edge insertion. Note that the key difficulty lies in evaluating the cascading effects. Based on these, we propose three efficient combinatorial edge insertion strategies: (1) Leader-Centric Greedy Insertion (LCGI), (2) Group-Centric Greedy Insertion (GCGI), and (3) a Leader-Group Balance (LGB) insertion. LCGI greedily finds the most influential leader that can produce the highest coreness gain together with its followers. GCGI finds the most influential group that can promote the most coreness gain. LGB combines the two strategies to select edge combinations adaptively. We prove the low complexity of LCGI, GCGI and LGB. Experiments conducted on 13 real-world datasets highlight their practical utility and superiority over existing approaches.

Oral
ACME++: Secure ACME Client Verification for Web-PKI

Tianyu Zhang, Zhang Han, Yunze Wei, Yahui Li, Xingang Shi, Jilong Wang, Xia Yin

展开摘要

The Automatic Certificate Management Environment (ACME) protocol automates the SSL certificate issuance and renewal process, streamlining large-scale certificate management. Its caching mechanism allows Certificate Authorities (CAs) to store domain validation results for up to 30 days. While this mechanism reduces the burden of re-validation on the CA server, it also introduces a vulnerability where attackers can bypass domain validation using stolen ACME account credentials. In this paper, we introduce the ACME $Authz$ Cache Attack, a method that enables attackers to request fraudulent certificates without domain control. We demonstrate that even Let's Encrypt, the world’s largest CA, is susceptible to this vulnerability. To address this issue, we propose ACME++, an enhanced version of the protocol that binds the ACME account to the client’s IP address and a unique ID, ensuring re-validation for each certificate request from a new client. Our implementation of ACME++ shows that it effectively mitigates this attack with minimal impact on server performance.

Oral
STGAN: Detecting Host Threats via Fusion of Spatial-Temporal Features in Host Provenance Graphs

Anyuan Sang, Xuezheng Fan, Li Yang, Yuchen Wang, Lu Zhou, Junbo Jia, Huipeng YANG

展开摘要

As the complexity and frequency of cyberattacks, such as Advanced Persistent Threats (APTs) and ransomware, continue to escalate, traditional anomaly detection methods have proven inadequate in addressing these sophisticated, multi-faceted threats. Recently, Host Provenance Graphs (HPGs) have played a crucial role in analyzing system-level interactions, detecting anomalous behaviors, and tracing attack chains. However, existing provenance-based detection methods primarily rely on single-dimensional feature analysis, which fails to capture the dynamic and multi-dimensional patterns of modern APT attacks, resulting in insufficient detection performance. To overcome this limitation, we introduce STGAN, a model that integrates spatial-temporal graphs into host provenance graph modeling. STGAN applies temporal and spatial encoding to dynamic provenance graphs to extract temporal, spatial, and semantic features, constructing a comprehensive feature representation. This representation is further fused and enhanced using a multi-head self-attention mechanism, followed by anomaly detection. Through extensive evaluations on three widely-used provenance graph datasets, we demonstrate that our approach consistently outperforms current state-of-the-art techniques in terms of detection performance. Additionally, we contribute to the research community by releasing our datasets and code, facilitating further exploration and validation.

Oral
Unlearning Incentivizes Learning under Privacy Risk

Qiyuan Wang, Ruiling Xu, Shibo He, Randall Berry, Meng Zhang

展开摘要

While machine learning empowers intelligent services and offers users customized experiences, privacy concerns emerge from regulatory requirements and the privacy-conscious demands of users. Machine unlearning presents a potential solution to these concerns. Despite the growing demand for practical deployment due to \textit{the right to be forgotten} privacy regulations, the economic impact of machine unlearning on user behavior and platform profitability remains largely unexplored and may limit its implementation. In this paper, we formulate a set of contract design problems under both unlearning-disabled and unlearning-enabled scenarios. Challenges arise when the unlearning-enabled platform jointly designs compensation for both learning and unlearning to incentivize users’ sequential decisions to balance the expected revenue and unlearning cost. We first conduct a questionnaire survey that reveals that machine unlearning increases users’ willingness to participate in federated learning. We then provide a necessary condition for maximizing the surplus of an unlearning-enabled platform, enabling the point-wise decomposition for the optimal contract design problem, based on which we minimize the incentive cost and maximize the surplus for the platform. Our further analysis reveals that i) the incentive effects of unlearning grow quadratically with users’ privacy sensitivity, and ii) enabling unlearning may even profit more than disabling it, under higher cost elasticity of risk distribution. Our numerical results show that the platform’s profitability is primarily influenced by users’ privacy sensitivity. When users are relatively highly privacy-sensitive, enabling unlearning can significantly improve profitability.

Oral
FG-CIBGC: A Unified Framework for Fine-Grained and Class-Incremental Behavior Graph Classification

Zhibin Ni, Pan Fan, Shengzhuo Dai, Bo Zhang, Hai Wan, Xibin Zhao

展开摘要

Learning-based Behavior Graph Classification (BGC) has been widely adopted in Internet infrastructure for partitioning and identifying similar behavior graphs. However, the research communities realize significant limitations when deploying existing proposals in real-world scenarios. The challenges are mainly concerned with (i) fine-grained emerging behavior graphs, and (ii) incremental model adaptations. To tackle these problems, we propose to (i) mine semantics in multi-source logs using Large Language Models (LLMs) under In-Context Learning (ICL), and (ii) bridge the gap between Out-Of-Distribution (OOD) detection and class-incremental graph learning. Based on the above core ideas, we develop the first unified framework termed as $\textbf{F}$ine-$\textbf{G}$rained and $\textbf{C}$lass-$\textbf{I}$ncremental $\textbf{B}$ehavior $\textbf{G}$raph $\textbf{C}$lassification ($\textbf{FG-CIBGC}$). It consists of two novel modules, i.e., gPartition and gAdapt, that are used for partitioning fine-grained graphs and performing unknown class detection and adaptation, respectively. To validate the efficacy of FG-CIBGC, we introduce a new benchmark, comprising a new 4,992-graph, 32-class dataset generated from 8 attack scenarios, as well as a novel Edge Intersection over Union (EIoU) metric for evaluation. Extensive experiments demonstrate FG-CIBGC's superior performance on fine-grained and class-incremental BGC tasks, as well as its ability to generate fine-grained behavior graphs that facilitate downstream tasks. The code and dataset are available at: https://anonymous.4open.science/r/FG-CIBGC-70BC/README.md.

Oral
Joint Evaluation of Fairness and Relevance in Recommender Systems with Pareto Frontier

Theresia Veronika Rampisela, Tuukka Ruotsalo, Maria Maistro, Christina Lioma

展开摘要

Fairness and relevance are two important aspects of recommender systems (RSs). Typically, they are evaluated either (i) separately by individual measures of fairness and relevance, or (ii) jointly using a single measure that accounts for fairness with respect to relevance. However, approach (i) often does not provide a reliable joint estimate of the goodness of the models, as it has two different best models: one for fairness and another for relevance. Approach (ii) is also problematic because these measures tend to be ad-hoc and do not relate well to traditional relevance measures, like NDCG. Motivated by this, we present a new approach for jointly evaluating fairness and relevance in RSs: distance from pareto frontier (DPFR). Given a user-item interaction dataset, we compute their Pareto frontier for a pair of existing relevance and fairness measures, and then use the distance from the frontier as a measure of the jointly achievable fairness and relevance. Our approach is modular and intuitive as it can be computed with existing measures. Experiments with 4 RS models, 3 re-ranking strategies, and 6 datasets show that the existing metrics have inconsistent associations with our Pareto-optimal solution, making DPFR a more robust and theoretically well-founded joint measure for assessing both fairness and relevance.

Oral
MAD: Move AI Decompiler to Improve Transparency and Auditability on Non-Open-Source Blockchain Smart Contract

Eason Chen, Xinyi Tang, Zimo Xiao, Chuangji Li, Shizhuo Li, Wu Tingguan, Siyun Wang, Kostas Kryptos Chalkias

展开摘要

The vision of Web3 is to improve user control over data and assets, but one challenge that complicates this vision is the prevalence of non-transparent, scam-prone applications and vulnerable smart contracts that put web3 users at risk. While code audits are one solution to this problem, the lack of smart contracts source code on many blockchain platforms, such as Sui, hinders the ease of auditing. A promising approach to this issue is the use of a decompiler to reverse-engineer smart contract bytecode. However, existing decompilers for Sui produce code that is difficult to understand and cannot be directly recompiled. To address this, we developed the Move AI Decompiler (MAD), a Large Language Model (LLM)-powered web application that decompiles smart contract bytecodes on Sui into logically correct, human-readable, and re-compilable source code. MAD empowers developers to understand and audit contracts easily and independently. Our evaluation shows that MAD produces logically correct code that successfully passes original unit tests and achieves a 66.7\% recompilation success rate on real-world smart contracts. Additionally, in a user study involving 12 developers, MAD significantly reduced the auditing workload compared to using traditional decompilers. Participants found MAD’s outputs comparable to the original source code, simplifying the process of smart contract logic comprehension and auditing. Despite some limitations, such as occasional hallucinations and compile errors, MAD still provides significant improvements over traditional decompilers. MAD has practical implications for blockchain smart contract transparency, auditing, and education. It empowers users to review and audit non-open-source smart contracts, fostering trust and accountability. Additionally, MAD's approach could potentially extend to other smart contract languages, like Solidity, promoting transparency across various blockchains.

Oral
SmoothGNN: Smoothing-aware GNN for Unsupervised Node Anomaly Detection

Xiangyu Dong, Xingyi Zhang, Yanni Sun, Lei Chen, Mingxuan Yuan, Sibo Wang

展开摘要

The smoothing issue in graph learning leads to indistinguishable node representations, posing significant challenges for graph-related tasks. However, our experiments reveal that this problem can uncover underlying properties of node anomaly detection (NAD) that previous research has missed. We introduce Individual Smoothing Patterns (ISP) and Neighborhood Smoothing Patterns (NSP), which indicate that the representations of anomalous nodes are harder to smooth than those of normal ones. In addition, we explore the theoretical implications of these patterns, demonstrating the potential benefits of ISP and NSP for NAD tasks. Motivated by these findings, we propose SmoothGNN, a novel unsupervised NAD framework. First, we design a learning component to explicitly capture ISP for detecting node anomalies. Second, we design a spectral graph neural network to implicitly learn ISP to enhance detection. Third, we design an effective coefficient based on our findings that NSP can serve as coefficients for node representations, aiding in the identification of anomalous nodes. Furthermore, we devise a novel anomaly measure to calculate loss functions and anomalous scores for nodes, reflecting the properties of NAD using ISP and NSP. Extensive experiments on 9 real datasets show that SmoothGNN outperforms the best rival by an average of 14.66% in AUC and 7.28% in Average Precision, with 75x running time speedup, validating the effectiveness and efficiency of our framework.

Oral