Exploring the Usability of Persuasion Techniques for Downstream Misinformation-related Classification Tasks

Abstract

We systematically explore the predictive power of features derived from Persuasion Techniques detected in texts, for solving different tasks of interest for media analysis; notably: detecting mis/disinformation, fake news, propaganda, partisan news and conspiracy theories. Firstly, we propose a set of meaningful features, aiming to capture the persuasiveness of a text. Secondly, we assess the discriminatory power of these features in different text classification tasks on 8 selected datasets from the literature using two metrics. We also evaluate the per-task discriminatory power of each Persuasion Technique and report on different insights. We find out that most of these features have a noticeable potential to distinguish conspiracy theories, hyperpartisan news and propaganda, while we observed mixed results in the context of fake news detection.